Digital Marketing Essay Example | Topics and Well Written Essays - 2000 words

Digital Marketing - Essay Example f McDonald’s monopoly, track my macca’s application, McDonald extended hours services, digital happy meals play zones, iced fruit smoothies application, angry birds campaign, out of home (OOH) promotion and kick the trash. However, the study has found that existing digital marketing strategy of McDonald lacks the structure and desired level of interactivity (OMahony, 2013). In such context, Truong & Simmons (2010) and Smith (2012) stated that success of digital marketing strategy for companies depend on three factors, 1- structure of the digital marketing plan, 2- interactivity of digital campaign and 3- control measures. On contrary, existing digital marketing strategy of McDonald lacks most of these three components. Therefore, gap in the digital marketing strategy of the company has been created. Therefore, in this essay, a recalibrated digital marketing strategy will be proposed that will help McDonald engage its target market in more efficient manner. Wertime & Fenwick (2011) defined digital marketing as future evolution in the field of marketing when companies will execute most of their marketing activities through digital channels and online mediums. Digital marketing activities are being incorporated through digital channels that are interactive in nature and provide opportunity to companies to execute personalized dialogue with customers. As like neural network, personalized dialogue creates multiple data points and behavioural information of customers. In such context, digital markets can use data points and behavioural information of customers to continuously improvise and optimize interaction with customers (Wertime & Fenwick, 2011). Gerzema & D’Antonio (2011) pointed out that digital marketing are being executed through variety of channels like social media pages of Facebook, Hi5, Twitter, LinkedIn or through web blogging or interactive games in web browsers like Google, Firefox etc or through YouTube videos. Montg omery & Chester (2011) stated

Management Psychology Essay Example | Topics and Well Written Essays - 2000 words

Management Psychology - Essay Example Convents. Institutions to take care of diseased and mentally retarded persons. Culture refers to a system of shared meaning held by members that distinguishes the nation or organization from the rest. The main function of culture is to create a distinction between nations and organizations. Culture conveys a sense of identity for organization members. Culture facilitates the generation of commitment to something larger than one's individual self interest. Culture also enhances the stability of the social system. Culture id the social glue that helps the organization held together by appropriate standards for what employees should say and do. In the articles, Goffman addresses the details of a total institution with reference to mentally retarded persons, prisons etc. There are a lot of problems in the system of total institution. Some of the major cultural mistakes include: When one wants to change an aspect of the culture of an organization one has to keep in consideration that this is a long term project. Corporate culture is something that is very hard to change and employees need time to get used to the new way of organizing. For companies with a very strong and specific culture it will be even harder to change. The following stages can be used to bring the change: Changes in culture can lead to tensions between organizational and individual interests, which can result in ethical and legal problems for practitioners. This is particularly relevant for changes in employee integrity, control, equitable treatment and job security. These are the various